Samsung made a Galaxy Z Flip7 Olympic Edition just for the athletes who will be competing in the Milano Cortina 2026 Winter Olympic and Paralympic Games.

The Galaxy Z Flip7 Olympic Edition is limited.

Around 3,800 athletes and paralympians from 90 countries will get the Galaxy Z Flip7 Olympic Edition devices.

These athletes will use the Galaxy Z Flip7 Olympic Edition devices for a lot of things during the Games.

They will use the Galaxy Z Flip7 Olympic Edition devices for things like taking pictures on the podium.

The Galaxy Z Flip7 Olympic Edition devices have designs that are inspired by the Olympics.

The Galaxy Z Flip7 Olympic Edition devices also have software and help with connectivity that is just, for the athletes. The Samsung phones are not something you can buy in a store. They will be given to people, inside the Olympic Villages. There will be Samsung staff to help people set up their Samsung phones.

So I was thinking about Samsung and I wanted to know why they do things. I am going to do a recap of their strategy.

Samsung is a company and they have a lot of different products. I want to understand why Samsung makes the choices they do.

Here is what I found out about Samsung.

* Samsung is trying to be the best in the world

* Samsung wants to make a lot of money

I think that is why Samsung does what they do. Samsung is just trying to be successful like any company.

I hope this recap of Samsung strategy helps. I learned a lot, about Samsung.

Samsung has been a partner with the Olympics and Paralympics, for a long time. When Samsung makes Olympic Edition devices it does a few things all at the same time:

Strengthen the brand association with the Olympic movement — reinforcing Samsung as the smartphone of choice for athletes and the global Olympic family.

We need to set up a show to demonstrate our new technology. This technology includes foldable hardware and artificial intelligence features as well as services that are all connected. We should do this in a place where a lot of media people’re present like a big sports event. Imagine athletes using our new phone when they are on the podium and millions of people seeing it on television. The phone will be seen by an audience in broadcast clips. Our new technology, including the hardware and artificial intelligence features will be, on full display. The integrated services will also be. People will see how they work together with the new tech.

We want to help athletes in ways. We can give them things like connectivity and language tools and apps that make their lives easier when they have to travel. We also want to be friends with them and get people to talk about us in a way. So we do a things: we market our products to them we sponsor them and we help them with the services they need. The special Olympic Edition devices from Samsung are really important here. They are special because they are connected to the Olympics and they are also very useful, for the athletes.

Design and hardware: what is really special about the Olympic Edition. The Olympic Edition has some cool features that make it stand out. For example the Olympic Edition has a design that is different from other versions. The Olympic Edition is also made with high quality materials that make it very durable. Overall the Olympic Edition is a special version that is worth taking a closer look, at. The Olympic Edition has a lot to offer and its unique design and hardware are a few things that make it so great.

Samsung did not make any changes, to the parts of the Flip 7. What they did was put branding on the Flip 7 and give it a special design that reminds you of Milano Cortina 2026. The Flip 7 looks different because of this design. Samsung made these changes to the Flip 7 to make it look unique and connected to the Olympics and Milano Cortina 2026.

The color and finish of the Olympic Edition is really something. It has a panel that is Italian-azure blue. The metal frame and camera rings are gold-toned. This look is a nod to the Olympics and what they look like in the winter. You will see the Olympic rings on the back of the Olympic Edition. You will also see the Samsung logos, on the back of the Olympic Edition. The Olympic Edition has an unique color and finish.

Accessories and packaging: In the past Samsung has made Olympic Edition phones with cool things like cases. For example the Paris 2024 phone had a Flipsuit case. It also had pictures and animations, on the phone. People are saying that the Flip7 Olympic Edition will have special accessories and pictures too.

The Flip7 has a cool display and camera. It has an edge to edge FlexWindow, which is the cover display and a great main camera system. This system has a 50 MP camera and a 12 MP ultra wide camera on the Flip7. The Flip7 also has dynamics, which is what you would expect. The Olympic Edition takes the Flip7 display and camera. Adds Olympic visuals and software to it. The Flip7 itself has the technical specifics that Samsung announced for the model. The Flip7 is a phone with a lot of cool features like the display and camera, on the Flip7.

It is important to note that the special edition of the phone looks different and has a theme but the actual phone itself works the same, as the Flip7 family. The special edition has the parts inside like the chips, displays and cameras. The main difference is that it has branding on it and some special services already installed on the phone.

Athlete-focused software, services and the “Victory Selfie”

Samsung made the Olympic Edition to help athletes with their life, at the Olympics. It is also supposed to help them capture and share their moments. The Olympic Edition is not something to remember the Olympics by. Key elements reported:

The devices come with some athlete apps and services on them. These are apps that have to do with Games. Things like Athlete365 and other official Olympic services. The devices also have Samsungs apps for athletes, such as Galaxy Athlete Card and Now Brief. Athletes will also have access to Games services when they are in the Olympic Villages.

These apps are meant to make things easier for athletes. They can help athletes keep track of their schedules and credentials. The apps can also help athletes share things with the media and communicate with athletes. The devices have apps that can help athletes find services too. The athlete apps and services are about making life easier, for athletes when it comes to the Games.

Athlete- AI tools are really cool. They have features on the device that are just for athletes. These Galaxy AI features are made to help athletes with setting up their phone and making their photos look better. The tools can also translate languages. Help athletes in real time. For example they can translate conversations live or help with phone calls in languages. This is very useful for athletes when they are in a place with people from different countries like the Olympic Village. Athlete- AI tools are a big help, in these situations.

The Samsung company is doing something cool with the Olympic Edition. They are going to let athletes take pictures of themselves on the podium with the Olympic Edition devices. This is called the Victory Selfie.

When athletes win medals they can use these devices to take selfies and short videos during the ceremonies. These pictures and videos will be shown on television and, on media.

It is a deal because it helps the winners share their happy moment with everyone. At the time it is also a way for the Olympic Edition to get noticed by a lot of people. The Victory Selfie is a way for athletes to capture their special moment and share it with the world. The Olympic Edition is making it easy for winners to take pictures and videos on the podium.

Samsung usually helps out the athletes at the Olympic Games with phones. These phones have something called data packages. This means the athletes can use the internet away when they get to the country where the Games are being held. For the Flip7 Olympic Edition people are saying that it comes with free 5G internet. The Flip6 that was made for the Paris Games had a deal with 100 GB of internet. We do not know for sure how internet the new Milano Cortina edition will have but Samsung has done this before to make things easier for the athletes. Samsung wants to make sure the athletes have internet soon as they arrive so they can stay connected. The Samsung Olympic Editions are really helpful, for the athletes because they have these data packages.

These software and network elements make the phone really useful for athletes. The phone is not a phone with a brand name on it. It is a tool that athletes can use to do a lot of things. Athletes have to balance a lot of things, like competing, traveling talking to the media and going to ceremonies. The phone helps them do all these things.

Logistics: distribution and on-site support

Samsung is going to give the Olympic Edition devices to athletes. They will do this inside the Olympic Villages. Reports say that Samsung will distribute these devices directly to the athletes who are staying in the Olympic Villages.

Reports indicate:

The number of units is around 3,800 devices. These devices have been. Given to athletes from about 90 nations. Some people say that Samsung made 4,000 devices but they only gave out around 3,800 devices to the athletes from around 90 nations. Samsung devices are the ones being talked about here. The number of Samsung devices made is important. The athletes from, around 90 nations are getting these Samsung devices.

The way the phones will be given out is like this: they will start giving phones to the athletes a days before the competition starts. This will probably happen around January 30 at the Olympic Villages in the towns where the games are being held. Samsung people will be there to help the athletes set up their phones and move their information from their phone to the new one. They will also answer any questions the athletes have. This is really important because a lot of athletes use kinds of phones and speak different languages. So it is very helpful for them to have someone, in person to assist them with the Samsung phones.

These special devices are for athletes and the Olympic family. They are not something you can buy in a store. Even though they are not for retail some of the devices, from past Olympic Games have shown up for sale again after the Games were over.

Samsung wants the experience for athletes to be really smooth and consistent. They also want it to be seen by the media. So when they hand over something in person it is a part of the publicity moment, for Samsung.

The podium is really important for marketing. Getting your message out there. It is a deal because it gives you a chance to talk to a lot of people at the same time. The marketing and broadcast value of the podium is very high.

When you are, on the podium you can say what you want to say. People will listen. This is why the podium matters much for marketing and broadcast. The podium is a way to get your message across to a lot of people.

The marketing and broadcast value of the podium is something that should not be ignored. It is a tool that can help you get what you want. That is why the podium matters.

When you think about the Olympics it is, like a show that the whole world is watching. The podium and the official ceremonies are the places for companies to show off their brands. Samsung makes Olympic Editions of their products and they are meant to be seen during those big moments:

Samsung wants people to take pictures with their devices when they win something. They call these pictures “Victory Selfies”. When athletes take these pictures on the podium with Samsung devices the Samsung brand shows up on television and social media. This is a way for Samsung to get its name out there. It is very hard to get this kind of attention with advertisements. Samsung gets to be a part of moments when people win medals and it looks really good for the brand. People see the Samsung brand when they watch winners take podium selfies and that is very good, for Samsung.

Athlete advocacy and storytelling is really important. When athletes have experiences with the devices and services they usually want to talk about it on their own social media channels. They will share things like “I used this phone to capture my podium moment”. That makes the endorsement feel real and honest. These little stories that athletes share about the devices and services are, like recommendations. Athlete advocacy and storytelling can be very powerful because people trust the athletes and believe what they have to say about the devices and services.

Legacy and collector prestige is a thing. People really like the limited Olympic Editions, like the Galaxy Z Flip6 for Paris 2024. These special phones become really collectible. Because they are hard to find people talk about them a lot. That makes the company look good. The fact that not many people can get them makes everyone want them more and that gets a lot of attention from the media. This really helps the company get its name there. The Galaxy Z Flip6, for Paris 2024 is an example of a legacy and collector prestige phone.

So the phones are really useful for athletes now and they also help Samsung with getting their name out there over time. The phones have practical value to athletes and the phones have longer term benefits, for Samsung when it comes to public relations and branding.

So how does this Olympic Edition differ from the ones that came before it and what is similar about them. The Olympic Editions that we had in the past were all unique in their way but this one is also special. I want to know how this Olympic Edition is different from the Olympic Editions and what things are the same, about the Olympic Editions.

Samsung does things in a way for the Games. They follow a plan that they used before like they did for Paris 2024. This plan is, like a template that they stick to. Samsung uses this template for the Games just like they did for Paris 2024.

Similarities include things like being for athletes, special finishes and cases the Olympic insignia, apps for the Games already on the phone, special SIM and data packages giving them out to athletes at the site and helping them with any issues and being part of what they use when they are, on the podium. The Samsung Olympic initiatives that happened before did all of these things with Samsung Olympic initiatives.

What is new for Flip7: The Flip7 has an Edge-to-Edge FlexWindow, better cameras and the companys latest Galaxy AI capabilities. These things make the Flip7 a powerful phone. The company is showing off the Flip7 at the Games. The Milano Cortina Edition of the Flip7 has a winter look with Italian blue and gold colors. It also has some athlete- features that are not just, about how it looks. The Flip7 has AI and tools that are helpful.

Risks and considerations

There is no thing, as an activation that does not come with some kind of risk. The activation is not completely safe. A few things to watch out for when it comes to the activation are:

Market and losing that special feeling: This is what happened with the Flip6 Paris Edition. A lot of them ended up on resale websites. The same thing can happen with Olympic Edition devices that are meant for athletes. They can show up on marketplaces. This can make them seem rare and make it harder for Samsung to control what people think about them. People have paid a lot of money for Olympic Edition Flips on websites, like eBay.

Privacy and security is a deal: when you give phones to athletes you have to be really careful with their personal information. These athletes may have medical stuff or training plans on their phones. We need to make sure that only the right people can get into the apps and use the credentials. Samsung is sending people to help set everything up which is good.. When you are setting up all these phones in one place you have to be super careful about security. You have to do everything right so that the athletes private information is safe. Samsungs teams will help with this. We still need to be very careful, about how we do things.

Equality and optics are very important. Giving high-end devices to athletes from countries is a really good thing.. People might get upset if they think some athletes are getting better devices or service than others. For example if some athletes have trouble getting their eSIMs to work or if their local phone companies cause problems with their service that could be a problem. Equality and optics are crucial here so we need to make sure everything is fair, for all the athletes.

When athletes use tools that need other companies to work it can be a problem. These tools often use services from people like the internet and social media platforms. They also need to be able to connect to the place where the competition is happening. If any of these services do not work properly the athletes will have an experience.. This is very bad when the whole world is watching a big competition like the Olympics. Athlete tools and athlete experience are very important. The dependence, on third-party platforms can really hurt the athlete experience if these platforms do not work right.

Wider implications: tech in sport and experiential sponsorship

The Samsung Olympic Edition Flip7 is part of something. More and more sponsors are doing things differently. They are not just putting up signs. Being nice to people, at events. The Samsung Olympic Edition Flip7 shows that sponsors are now focusing on helping people. Here are some useful things to think about:

Hardware and software bundles are really powerful. When you put together an operating system apps that are made for athletes and special connectivity options people like the experience a lot more than just getting something, for free one time. The hardware and software bundles make people want to come for more.

The event is like an experiment. The Games give companies a chance to try out things, such as artificial intelligence helpers translating languages in real time and using the cover of a display in different ways. They get to test these features with a lot of people and see how they work under a lot of pressure. The Games are a place for companies to see how The Games and new features, like artificial intelligence helpers and real-time translation really work.

For Samsung, this is simultaneously R&D, marketing, and corporate diplomacy.

Athletes probably get hurt in practice. Athletes probably get tired, in practice. Athletes get frustrated in practice when they are not doing something right.

Athletes probably get a lot of things in practice like skills and experience which help the athletes to become better athletes. The athletes probably get to work with athletes in practice, which is a big part of being an athlete.

If you are an athlete who gets the phone here is the kind of experience you can expect from using the phone as an athlete:

the phone is something that athletes can use. It will be a practical experience, for the athletes who receive the phone.

A premium Foldable phone (Flip7) with Olympic livery and accessories.

Preinstalled apps for scheduling, credentials and Games services.

AI tools tuned for translation, photo/video polish, and quick assistance with setup.

A team from Samsung will come to you to help move your contacts to your phone get your internet and data working with something called eSIM and make sure your phone works with the networks, in your area. They will make sure your Samsung device is all set up and working properly.

Opportunities to use the device for official moments (Victory Selfie) and share media easily with family and fan communities.

Final notes & what to watch next

The Flip7 Olympic Edition is not something you can buy in stores. It is only given to athletes. However sometimes people can find these devices for sale later on.

Confirm details in full press kit: Samsung’s official press release is the canonical source for the exact list of preinstalled apps, the exact eSIM allotment and the final number of units produced — consult Samsung’s newsroom for the full technical and legal details.