The Motorola company made history in 2004 with its Motorola i860 model, which was the first iDEN phone to come with a camera that could record 10-second videos. Smartphone camera advancements have come a long way since the day of such low-resolution self-portraits. Our teams are currently working hard to adapt to changing consumer preferences, behaviors, and formats such as foldable smartphones.

During the past year, Motorola has enhanced our efforts to improve every aspect of photography to upgrade the mobile camera experience for our Motorola users. This has been possible through feedback as well as industry rating scores that we have used to ensure that our latest Motorola smartphones provide the highest possible final picture quality for our consumers. And the impact has been the availability of revolutionary camera performance in our Motorola models like motorola edge 50 ultra that has scored among the top 5 in camera performance as rated by DXOMARK in the year 2024 that can compete with the mobile cameras of the topmost brands in the market.

Moreover, not only this, but we have also focused on providing top-of-the-line hardware, ranging from foldable to flagship devices, as well as more budget-friendly alternatives, year after year. Furthermore, with the motorola edge 50 ultra, we provided customers with our most awesome camera experience ever,including a multi-camera lineup with high-resolution cameras, 50MP primary camera, 50MP ultra-wide camera, 50MP front camera, and 64MP telephoto camera. Currently, we bring the first-ever triple 50MP camera experience on a flip phone with our motorola razr 60 ultra/razr ultra and four professional-grade cameras with motorola edge 60 pro and motorola edge 60, providing high-quality camera experiences. Behind the scenes, Artificial Intelligence has long been improving camera experiences on Motorola phones, but with moto ai, we were able to refine the software, alongside innovative hardware, to power our camera experiences, perfecting the picture every single time, turning ordinary moments into extraordinary, epic movies.

We have incorporated moto ai technology in our cameras designed to help users unlock their creative side while solving some common challenges faced by users. These two additions consider that there is no need to spend time editing your images manually since AI is used to capture images in the world around you — Signature Style adjusts images automatically depending on the subject, while Group Shot is used to capture group photos where everyone’s eyes are open.

In every image, there is a strong core, which is our Photo Enhancement Engine using AI technology,1 that automatically corrects dynamic range, eliminates image noise, and provides fine image details with superior image quality without requiring any adjustments on your part. Finally, with our AI-based Super Zoom functionality, upgraded devices provide clearer image details and higher image resolution with super zooming capability at high magnification.

We’ve also introduced smarter capabilities for more dynamic photography experiences. Using Action Shot, users can take pictures of subjects in motion to freeze their action with confidence—and catch kids at play or a dog racing through the park with ease! Moreover, Adaptive Stabilization, found only on moto razr 60/m moto razr smartphones, utilizes moto AI to dynamically sense and compensate for image blur resulting from rapid subject movement to capture more realistic, blur-free videos and pictures with stunning clarity. To take our photography capabilities to new heights of image clarity, Ultra HDR is also available on our new smartphones—a quantum leap forward to capture brighter highlights with more defined blacks to make every moment captured as lifelike as they are beautiful to see!
Additionally, Motorola continues to capitalize on our partnerships to further stretch the envelope of camera innovations and provide consumers with the most interesting and unique features that they may enjoy nowhere else except on a Motorola phone, including:
Enabling the very first smartphones to boast a Pantone Validated camera and display to show real and vibrant images that are very life-like.

Leveraging the technology used by the world’s best video creators to deliver cinema-grade video footage shot with Dolby Vision. Access to premium in-depth editing and AI-based software like Magic Editor, Magic Eraser, and Photo Unblur and so much more with Google Photos Advanced Editing. Recently, Motorola has once again pushed the boundaries of mobile smartphone camera capabilities with the launch of the world’s most advanced flip camera system with motorola razr 60 ultra/razr ultra. “At the heart of this revolutionary new flip phone is the world’s most advanced 50MP camera system, giving consumers an unwavering camera experience with zero compromises.” However, the razr series has again stayed on top of the ever-changing needs of content-creating individuals with its support for Flex View (enables the device to change into a tripod for self portraits) and Camcorder Mode (enables the device to change into a camcorder for an old-fashioned feel with improved video stability, all with an auto-start record feature with mere flips into Camcorder Mode). We are not only building for now but looking at what’s next. For Motorola, each insight drives the innovation that turns our products into more intelligent designs that offer more features and more value. It is never the end but a platform for us at Motorola to learn from consumers’ insights and evolve beyond the traditional smartphone and flip smartphone experiences because of Motorola’s innovation legacy.