Motorola is not just the company that made one of the famous flip phones of the 2000s. Motorola has been changing itself over the few years. Motorola is becoming more than a company that makes smartphones at a good price. Motorola wants to be a lifestyle tech brand. This means Motorola sells devices and the idea that the technology you use says something about you. Motorola is, about helping people express themselves with Motorola devices. Motorola is changing the way they do things. This change is based on two main ideas that are closely connected:

(1) they want to make more expensive products that people think are fashionable or luxurious and

(2) they want to let customers make their devices special to them.

This essay is going to tell you how Motorola is doing this why it is important and what good and bad things might happen to Motorola in the future with this change.

1. Why Motorola had to change and become something. Motorola was not doing well. It needed to do something different to stay in the game. The company Motorola was facing a lot of problems. It had to evolve to survive. Motorola had to make some changes to keep up with the other companies that were making similar products to Motorola.

Motorola has an interesting history. They were one of the companies to make mobile phones.. When smartphones came along Motorola struggled to keep up. The company was. Then rebuilt by Lenovo. This history is good for Motorola because it gives them credibility. People know the name Motorola. They like the old Razr phones. Motorola also has relationships with phone companies and they sell phones all around the world.. This history also makes things hard for Motorola. They have to figure out how to stand out in a market that is crowded with phones from Apple, Samsung and other companies that offer value, for the money. Motorola has to find a way to make their phones special so people will choose them over brands.

It is really tough to win a price and feature battle, in the run. Motorola is trying to do something. They want to connect with people on a level. They do not just want to sell phones with specs they want to sell the idea that their phones can bring meaning to your life. They are focusing on making their phones look good working with companies creating nice software experiences and making other devices that work with their phones. Basically Motorola wants to sell you a lifestyle with their phones the Motorola way.

Two big trends make this approach sensible. First when people buy things they are often thinking about what these things say about them like the color or the finish. They really like limited editions.

Motorola is doing well with this because people want to express their identity and Motorola is giving them that option.

Second the premium segments are where companies make the money and get the most attention, from the media.

If companies do well in the premium segments they can use that money to help sell more of their products and make their whole brand look better.

Motorola’s recent products and marketing moves show that Motorola is focusing on both of these trends the identity and expression trend and the premium segment trend.

(See analyst coverage of Motorola’s premiumization push and strategy for more on this shift.)

2. The premiumization playbook: product, craft and halo launches

The company is making some high end products in four areas. They are making good flagship hardware. They are also focusing on the craftsmanship of their products, which includes the color, material and finish. The company is also making editions of some products and some accessories that are really nice.. They are offering premium services and taking care of their products after they are sold which is a big part of what they do, with their premium services and aftercare for the products.

Flagship hardware & category bets

Motorola has changed the way it makes its phones. They have worked on the Razr family which’re the phones that fold and the new Signature phones. These phones are not just about what’s inside they are also about how they look and the cool things they can do. They have cameras and new features like artificial intelligence and screens on the outside. Motorola wants people to really want these phones so they have events to show them off. When Motorola launched the Signature phone and the new Razr phones it showed that they want to be seen as a player in the market for high end phones. Motorola is serious about making the phones, like the Razr family and the Signature phone.

Craftsmanship, CMF and fashion choices

Motorola is talking a lot about how their phones look and feel nowadays. They are using words, like colors and vegan leather to describe their phones. This is the kind of language you usually hear when people talk about clothes or expensive things. It seems like Motorola wants their phones to be something that people want to show off. They want you to be proud of your Motorola phone. When they announce phones they make sure to tell us about the special colors they are using like the ones chosen by Pantone. They also talk about how the phone feels, like the leather- finish. This is because they know some people care a lot about how things look and feel. Motorola wants these people to like their phones.

Limited editions and co-branding

Motorola wants to make people really want their stuff. So they work with companies and make special versions of their phones. Like they made some Razr phones with Swarovski on them. They also work with people and things that are popular in culture. This does a things for Motorola.

1. It gets people talking about their phones without them having to pay for ads.

2. It makes their phones seem special and expensive.

3. It makes people think about their phones when they think about music or sports or fashion.

For example they made some versions of the Razr phone that people really wanted. These special phones are, like the clothes that people want to buy, not just some new phone that came out. Motorola does this to make their phones seem cool and fun like something you would see at a music show or a sports game.

Premium services and retail look & feel

Motorola is doing more than making products. They are also making sure that people have a time when they buy Motorola products. They are creating areas where people can try out Motorola products and they are offering services to pick up and drop off Motorola products for people who buy the more expensive models. This is what a lot of companies do when they want to make people think their products are really special. They want people to feel like buying a Motorola premium product is an experience that is better than buying a regular phone. Motorola wants people to think that owning a Motorola premium device is an experience, than owning any other phone.

When you put these things together they make a process that helps make your product seem really good and expensive. First you make something that’s really great and gets people to notice it. Then you turn some of the people who like your product into customers who’re willing to pay more money. And finally you let those customers who really like your product tell people how great it is so they become like spokespersons, for your brand, which is your product or service and that helps make your brand seem really good too.

3. Personalization: the software and services that make what is yours really matter to the people who use the Personalization services and the Personalization software. This is what makes Personalization so important. Personalization is about making things special, for each person who uses the Personalization software and services.

People really want premium hardware. It is the personalization that makes them love it. Motorola is doing personalization in three ways:

* They are making the user interface flexible so people can make it look the way they like it

* They are using intelligence to make experiences that know what people need before they even ask for it

* They are making accessories and things that people can use to make their Motorola look the way they want Motorola to look. Motorola is about making people happy with their personalization options, for Motorola.

My UX and Hello UX — make it “you”

Motorolas My UX is a way for people to make their phone their own. This means users can pick the colors and fonts they like and even change the shape of the icons. They can also choose how their phone is laid out and what gestures it uses. This is what makes a phone really personal. The idea is that your phone should look and work the way you want it to not just be like every Android phone. When you can make your phone fit your style and how you use it it feels like yours. Motorolas My UX and Hello UX are, about making this happen.

AI as personal assistant (and personality)

Motorola is putting intelligence into its devices. They want to make these devices feel like they are helping you and understand you. This means they are adding things like assistant features that you can see on the outside of the device and special features that work on the device. They also want to give you suggestions that make sense for what you’re doing at the time. The idea is to make the device feel like a friend, not a phone. There are rumors that Motorola is working with companies like Perplexity to make this happen. They are also doing things like adding Gemini to some devices. Motorola is trying to use intelligence in many ways to make your experience with the device more personal. This is a story, about the technology and the brand. Artificial Intelligence that knows the person using it makes people think that the device is made for that individual. The Artificial Intelligence knows the person. It does things that are right for them. This kind of Artificial Intelligence is, like a device that is tuned to the person it understands what they like. Do not like.

Accessories and cosmetic personalization

Motorola does more than just make software. They also make a lot of accessories that go with their phones. For example they have custom crossbody cases color-matched buds, watch straps and special packaging that’s just for you. This makes your phone feel special and unique. They even have limited edition phones and custom cases that make your phone a fashion statement. You do not just use your phone you show it off because it is a part of who you’re. Motorola has deals where you can get fashion accessories and crystal accents with your phone, which is really cool. This is what Motorola is, about making your phone a part of your style. Motorolas phones are not something you use they are something that shows off your personality.

4. We need to think about the ecosystem it is not just about our phones but also about our wearables and the audio equipment we use. The ecosystem thinking is very important it is, about how our phones and wearables and audio work. Ecosystem thinking is crucial when we talk about phones and wearables and audio.

Lifestyle brands do well when they create things that make sense and feel like something people want. Motorola is making more than phones now. They are making earbuds, like the moto buds and watches like the Moto Watch and the Moto Watch Fit. They are also making connected accessories. These things are not extras they help make the Motorola brand look good and they work well together. For example it is easy to pair them up. They have the same personalization settings. They even have shared experiences with intelligence like the Motorola brands AI. This makes the Motorola brand feel like one thing that works well together. Motorola is doing a job of making all these things feel like they belong together. The Motorola brand is, about making things that work well and look good like the moto buds and the Moto Watch. Motorola is working with Polar on the Moto Watch. They are also working with Bose on earbuds. This shows that Motorola wants to be good at health and audio and fashion all at the time. Motorola wants to make products and offer good services and have a strong brand name. The Moto Watch and the earbuds with Sound by Bose are examples of this. Motorola is trying to do a lot of things like making good hardware and offering good services and having a strong brand name all at the same time. Motorola wants to be credible in the health and audio and fashion categories, with the Moto Watch and the earbuds.

This way of looking at the ecosystem helps with making the products seem special and worth more money, in two ways:

When people buy things from a brand they really like they usually get than one thing from that brand. For example they might buy a phone and some earbuds and a watch from the same brand. This is called bundling. Bundling is what happens when people buy products from the same brand like a phone and some earbuds and a watch.

The thing about lock-in is that it is really because of the user experience and the fact that features work on all devices. This makes switching to something a lot less appealing. The lock-in is due, to the user experience and cross-device features of the lock-in.

Motorolas system is still pretty new compared to Apples.. It is getting better and it is clear that they want it to fit into our daily lives. Motorola is trying to make its system work well with our lifestyle.

5. Marketing: cultural partnerships, storytelling and “drops”

Motorola is changing the way they market things. They used to make lists of features. Now they are telling stories and trying to fit in with what is cool. They are putting the Razr with people who are making things happen in culture like artists and big sports events. They are also making versions of the phone and using special colors to get people talking about it in magazines that are, about lifestyle and fashion not just technology. The idea is that if you own a Motorola Razr you are part of a group of people who know what is going on. Motorola is trying to make people think that having a Razr is a deal.

Motorola is doing something cool with their campaigns like the one called “Icons Behind The Icons”. They also do deals around big events, such, as sports tournaments. This shows that Motorola wants to make their products seem exciting by connecting them to things that people care about.

Motorola is acting like a lifestyle brand. They use things that’re popular in culture to make their products seem like something people should want. This way Motorola products become something that people aspire to have. Motorola is trying to make their products appeal to people by linking them to events and ideas.

The official Motorola blog has information about this change. It gives some good examples. Motorola is talking about this shift, on their media and brand blog. They are using real life examples to explain what is happening with Motorola.

6. Retail & aftercare: the premium purchase experience

The product is really important. Having a premium thing is also, about how you feel when you use it. Motorola is making more of these experience zones. They are also giving people who buy premium models a better experience after they buy it like special phone numbers to call for help and people who will pick up and drop off the phones for them. These things matter for two reasons:

Companies do this by making people feel better about buying and owning things so they do not mind paying money for the things they want. This helps people feel less worried, about their purchases, which’s why companies can charge higher prices for these things.

These companies make people love their brand much that they become brand advocates. Brand advocates are people who remember how they felt about a brand when they last bought something from them. They will think about these brand interactions when they want to buy their device from that brand.

In a place, like India Motorola wants to be one of the three. To do this they need to make the experience of buying from them and getting help when things go wrong a lot better. This is really important for people to think well of Motorola and for them to keep using Motorola products.

7. The role of Lenovo: scale, supply chain and R&D

Motorola is a part of Lenovo. That is really good for Motorola. It gives Motorola two advantages: it can make a lot of things because it is big and it can use the things that Lenovo is working on for research and artificial intelligence. The things that Lenovo is doing like working with intelligence and making friends with big companies can really help Motorola do what it wants to do. This means Motorola can get the things it needs at a price work with people who make things in a special way and maybe even use some of the same software, as other brands that Lenovo works with. Motorola can use all of these things to make its products better.

Lenovo owns Motorola so Motorola has to show what makes it special. They need to find a way to be big and successful. Still be a brand that people think of as unique and focused on making things that fit into peoples lives and make them feel special. Motorola has to do this while still being a brand that is all about lifestyle and personalization which is what Motorola is all, about.

8.. Where Motorola needs to defend itself or go on the attack against other companies. Motorola has to be ready to defend its position in the market. The company must also know when to attack and take the lead. This is very important for Motorola to stay ahead of the competition. Motorola has to keep an eye on what other companies are doing and be prepared to defend its products and services. Motorola needs to think about where it can attack and gain an advantage, over companies. This will help Motorola to stay strong and competitive. Motorola must defend its market share and attack when it has the chance to get ahead.

Motorola does not want to be like Apple all of a. It is making its space between the popular Android phones that are affordable and the really expensive ones, from well known companies. The main areas where Motorola is competing are:

Foldables and the Razr wars

Samsung is really good at making phones but Motorola wants to be known for the flip fold style again. Motorola used to be the best at this. They are coming out with phones like the 2025 Razr line and maybe even the Razr Fold. This means Motorola is trying hard to compete with Samsung, Google and other companies. Making phones is a big deal and companies have to spend a lot of money on design and the hinges that fold. It is not about advertising it is, about making a good phone that people want to buy. Motorola and the other companies have to get this right. They will not be able to sell many phones. The Samsung foldable phones are popular. Motorola wants the Razr line to be popular too.

Fashion collaborations vs. luxury brands

Motorola is doing some cool things with their Swarovski collections and they are working with celebrities too. This puts Motorola in the conversation as other fashion and luxury brands. Motorola is not really competing with Apple here. With other luxury accessory brands and special edition technology pieces. The thing Motorola has to be careful, about is making sure these collaborations feel real and not like they are just trying to trick people into buying something. Motorola needs to keep their collaborations with Swarovski and celebrities authentic so they do not feel like tricks.

Software and AI

At Motorola the company competes on the experience it gives to people. The Motorola My UX personalization is what sets it apart from the Android system but Motorola must keep putting money into Artificial Intelligence features that really matter and finding a balance between privacy and efficiency. Motorola is working with companies, such as Perplexity and Google Gemini to bring in different kinds of Artificial Intelligence that will be useful to users while still being true to the Motorola brand. Motorola wants to give people things with Artificial Intelligence and it is doing this by mixing and matching different Artificial Intelligence tools, like the ones, from Perplexity and Google Gemini to make the Motorola experience better.

9. Risks and friction points

Changing the way we do things is always a bit of a gamble. Motorolas plan to offer high end products and make them personal to each customer is going to be tough to pull off. Motorolas approach to make their products stand out with premium features and personalization is facing some hurdles. Motorola is trying to do something with their premium and personalization strategy but it is not going to be easy, for Motorola.

When we think about something versus what’s really true there is a big difference. If a company, like Motorola wants to be seen as a high end brand they need to give people high end experiences. This means they have to use materials have great cameras and lots of other features that work well together. If Motorola charges a lot of money for their products but they do not have these things then people will feel like they were tricked into paying much for something that is not that great. Motorola needs to make sure they are giving people what they promise or else people will not trust them. This is what happens when Motorola charges luxury prices for things that’re not really luxury. People will feel like they got a deal and they will not want to buy from Motorola again. Motorola needs to do if they want to be seen as a premium brand like they say they are.

When it comes to making premium devices with materials or limited editions the cost can be really high. The thing is, companies that make these devices need to find a way to sell them in markets without losing too much money. This is not easy to do. Scale economics is a part of this problem. Scale economics is what happens when a company, like this one tries to make a lot of money from selling premium devices.

The risk of fragmentation is a problem for Motorola. If they try to be a top value brand and a premium lifestyle brand at the time it can hurt the Motorola brand. Motorola needs to make sure its message is clear and easy to understand. This way consumers will not be confused about what Motorola’s all about. Motorola has to be careful so people know who Motorola is, for.

When we talk about Artificial Intelligence and privacy there are some tradeoffs to think about. If we want to use Artificial Intelligence to make things more personal then it needs to handle our information. Motorola needs to be very clear and honest about what they do with our data. They have to tell us what happens to our information on our devices and what happens to it when it goes to the cloud. Motorola also has to show us that they really care about keeping our Artificial Intelligence and privacy safe. Artificial Intelligence and privacy are important to all of us so Motorola has to be careful, with our data.

There is going to be a competition. The big companies like Samsung and Apple will try to fight back. They will come up with their ideas and work, with other companies to make new things. The Chinese brands that make products will do the same thing. They will try to compete with their designs and collaborations. Samsung and Apple will push back hard.

10. Why personalization is good for business not for marketing. Personalization makes a lot of sense for business. It is not something that marketers like it is something that the whole business can benefit from. Personalization is good for the business because it helps the business to connect with its customers in a way. The business can use personalization to show customers that it cares about them and understands what they want. This is why personalization makes business sense it is not about marketing it is, about the whole business.

Personalization is not something that sounds nice in advertisements. It actually has a real impact, on a companys success.

When customers customize things they are more likely to buy devices and accessories that cost money. This means that the company will get an average amount of money from each customer, which is known as higher Average Revenue Per User or higher ARPU. Customers who customize are more likely to spend money on ARPU devices and accessories.

To lower the rate at which people stop using something we need to make it feel special to them. When people get experiences they start to really like using that thing and they do it all the time. This is called habit formation.

Lower churn happens because people do not want to switch to something when they have something that feels like it is theirs. For example when a phone feels personal it is hard for people to switch to a phone because they have put a lot of time and effort into making it special. This makes it expensive for them to switch. That is what we call switching costs. Lower churn is important because it means people will keep using the phone and not switch to something.

When the design and the user experience are the same across products like phones and audio and watches customers are more likely to buy these products together in bundles. This is what we call the -sell uplift for these products. The cross-sell uplift happens when design and user experience are aligned for products, like phones and audio and watches.

Public relations and getting media coverage is really important. When a company makes edition products or works with other companies it gets a lot of attention from the press. This helps people who are not into technology learn about the brand. Limited editions and collaborations are a deal and they get people talking about the brand, in places where they would not normally hear about it.

Motorola makes products. Does marketing in a way that shows they know how things work and they are trying to make the most of it. Motorola is really good, at understanding what people want. They use that to make their products and marketing better. Motorola does this so they can get more people to buy their stuff.

11. Let me give you some real life examples that show this strategy actually working. The strategy is something that people use to get things done. For instance the strategy can be used in different ways. We can look at the strategy. See how it is used. The strategy is important because it helps people. We need to look at the strategy and understand how it works.

Here are a few examples of the strategy, in action.

* The strategy is used by people who want to achieve something.

* We can see the strategy being used in our lives.

* The strategy is a way to get things done because it is simple and easy to use.

The strategy is something that we can all learn from. We should look at the strategy. Try to understand how it works. The strategy is a thing because it helps people achieve their goals.

The Motorola Signature is a nice phone that was made to be a high quality device. It has camera sensors and a strong frame made from a special kind of aluminum that is also used in airplanes. The phone also has a design, which shows that Motorola wants to make high quality products.

The Razr 2025 series is a group of three models. These models are designed to cover a range of prices. This way the Razr 2025 series can appeal to people who want a phone. The Razr 2025 series has some cool design features and a great external display. This is what makes the Razr 2025 series special in the premium segment. The Razr 2025 series is, about offering people a lot of options when it comes to foldable phones.

The Moto Watch and the Moto Buds are devices that you can wear and use to listen to music. These devices are part of a partnership with Polar. They have really good sound because of Bose. The Moto Watch and the Moto Buds help the Moto brand get into areas like lifestyle products. This also means that people can buy the Moto Watch and the Moto Buds, with other Moto products.

Swarovski and other fashion collaborations are really cool because they make editions that turn phones into fashion statements. These special editions get a lot of attention from people who write about lifestyle things. Swarovski and other fashion collaborations are a deal because they help create a lot of buzz in the media.

My UX is really cool. Hello UX is like a layer that lets you make your device look and feel the way you want it to. This means you can change how it looks and how you interact with it which is really nice because it makes your device feel like it is yours. Hello UX is about making devices feel unique to users and that is what My UX and Hello UX are all, about.

12. Things Motorola should focus on to get better:

* They should work on making their phones user friendly

Motorola needs to make their phones easier to use so people, like them more.

The company Motorola should also try to make their batteries last longer.

Motorola can do this by using technology in their phones.

This way Motorola will have phones that people really want to buy.

If Motorola wants to keep going here are some simple steps that make sense and fit with the idea of making things about the person and their lifestyle:

* They should think about what people want and make things that fit into their lives

Motorola needs to do these things to keep people interested in what they are doing and make sure their products are really, about the person using them and their lifestyle.

To make sure people who buy premium products have an experience we need to do a few things. We have to make sure the cameras on these products are really good the materials used are top notch. The help we give after someone buys a product is the same everywhere. We also need to make sure the software is the same, on all premium products no matter where someone buys them. This way people who spend money on premium products will have an experience and it will be a good one. We should invest in these things so that people who buy premium products do not have experiences. Premium products should have premium experiences.

To really make things personal we need to go beyond how things look. We need to make the user interface change depending on the time of day, where the Digital Service is being used and how it is being used. The Digital Service should be able to adapt to the user. At the time we have to be clear and open, about how we use peoples personal data. We have to make sure that people know what is happening with their information. This is what we mean by personalization of the Digital Service. Personalization of the Digital Service is very important.

Build limited-run community programs: Invite superfans to co-create limited editions (design contests, artist collaborations) to deepen emotional bonds.

We should have Artificial Intelligence on all our devices. This means Artificial Intelligence should work on our phone watch and earbuds together.

Artificial Intelligence will be really useful, in our life. For example Artificial Intelligence can look at our calendar. Tell us what is happening.

It can also suggest what clothes to wear based on the weather

Then Artificial Intelligence can send us reminders on our watch and earbuds. This way Artificial Intelligence is always helping us no matter which device we are using.

Retail theatre is really important. We should make our main stores feel like little shops. This way customers can make things their own try out finishes and leave feeling like they got something unique. We want our retail theatre stores to be like boutiques, where people can walk in and get an experience. They should be able to customize things and try them out. When they leave they feel happy with what they bought like it was made just for them. Retail theatre stores, like these will make customers feel like they got something special.

To see how flexible a brand is we need to keep checking how more people are willing to pay for it in different areas. We should not think that a high price will work everywhere in the world. The brand elasticity is different in each place so we have to test the premium price in each region to find out what people will tolerate. This will help us understand the brand elasticity and make decisions, about the price of the brand.

13. The broader industry implication: lifestyle tech as the new battleground

Motorola is doing something that a lot of companies are doing. They are trying to sell us a way of life not phones or computers. The companies that do this well will be the ones that make things look good work with companies in a way that feels real let us customize our stuff and use artificial intelligence in a way that we can trust. To do all this the people in charge of marketing the people who make the products the people who make the hardware and the people who make the software all have to be on the page. They also have to be able to make products sometimes and they have to really understand what people like and do not like so they do not make partnerships that seem fake or insincere. Motorola and other companies, like Motorola have to get all these things right to succeed.

Motorola is not the one doing this.. Motorola has some good things going for it like its well known brand and the famous Razr phone. The fact that Lenovo is behind Motorola also helps. This makes it seem like Motorola can actually make this work. If Motorola does this right it can be a brand that people want but can also afford. The Motorola brand can be something that people really like but still sell a lot of phones. Motorola can be the brand that’s premium and desirable but also accessible, to a lot of people.

People who study companies and the companies themselves have things to say about Motorolas decision to focus on technology that fits into our lives. This is helpful, for understanding what is happening in the technology industry as a whole. Motorolas move toward lifestyle tech is an example of this trend.

14. Where to watch next (short roadmap for observers)

New foldable models are coming out. The first Motorola book style foldable, which is the Razr Fold will be really important if it actually gets launched and works properly. This will be a deal for Motorola and show that they can make good foldable phones, like the Razr Fold.

Motorola is doing work with artificial intelligence and they have announced that they are working with other companies like Perplexity and Google Gemini. This will show if Motorola will use one assistant or if they will work with many different platforms. Motorola and these assistants like Perplexity and Google Gemini are going to be important to watch. Motorola and their use of intelligence and assistants, like Perplexity and Google Gemini will be interesting to see.

Motorola is going to do fashion and luxury collaborations. They will also have limited editions. This will show how far Motorola will go with the lifestyle thing. Motorola wants to see how deep they can push the Motorola lifestyle playbook.

The ecosystem, which includes phones and buds and watches needs to work together. These devices should be able to talk to each other. This is important for the user experience and the services that come with these devices. It is also good, for selling things to people who already have some of these devices. The ecosystem should be easy to understand and use. The phones and buds and watches should all work together seamlessly. This is what makes the ecosystem good.

15. Conclusion — a brand rewired for expression

Motorola is changing the way it does things. They want to make technology that people can see and touch every day. It is not about using technology it is, about living with it. Motorola is making good products with nice designs and details. They are also working with companies to make these products. The company wants people to be able to make their Motorola devices their own. They have something called My UX. They use artificial intelligence to make the devices work better for each person. Motorola also makes things that go with their devices. All of this together makes a Motorola device a part of who you’re. Motorola devices are an extension of your identity.

That shift is sensible commercially and culturally: consumers increasingly choose tech that reflects who they are, and premium segments remain attractive for margins and brand halo. Motorola’s challenge is to ensure that this repositioning is backed by consistent product quality, sustained software innovation (especially in AI), and authentic cultural partnerships. If it manages that, Motorola could graduate from being a nostalgia brand to a contemporary curator of personal tech — one that competes on style, experience and emotional resonance as much as on silicon and megapixels.